Current location:world >>
McDonald's praised for innovative ad that smells exactly like classic item on their menu
world212People have gathered around
IntroductionMcDonald's in the Netherlands has launched an innovative new advertising campaign, utlising somethin ...
McDonald's in the Netherlands has launched an innovative new advertising campaign, utlising something that's even more memorable than the golden arches.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad.
Placed strategically near restaurants, the three plain red or yellow billboards didn't even have a logo but still managed to lure hungry customers in.
The video ad, which was uploaded to the brand's YouTube channel yesterday, has already amassed more than 2,500 views in 24 hours.
It's description reads: 'We've all been there: you go on an elevator, the subway, or a conference room, and you get a whiff of it.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad
'You can't see it, but you know it: McDonald's. A scent as recognisable as their logo or jingle.
'That's why McDonald's Netherlands put their iconic smell to the test, using nothing else in their latest campaign.'
To passers-by, the giant billboards simply looked empty - until they caught a whiff of the yummy scent of fries.
The voiceover explained: 'McDonald's, you know it when you smell it. So, we wondered, if people can recognise McDonald's by its delicious smell alone, what if we had nothing else on our billboards? Not even a logo.
'Announcing the world's first billboard that smells like McDonald's.
'We simply used ventilators to subtly diffuse our iconic scent, strategically place the billboards near restaurants, and then let the uncontrollable cravings begin.
'Targeting thousands of noses across the Netherlands, people could look away, but they couldn't smell away. It's the first billboard where the smell becomes the ad.'
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was.
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
READ MORE: McDonald's reveal their new April menu with all new Biscoff Frappé and the return of the Chicken Big MacAdvertisement
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
A third said: 'I smell fries,' with a fourth adding: 'It smells like a Happy Meal - McDonald's?' and a fifth confidently exclaiming: 'The french fries from McDonald's'.
Being placed within 200 yards of restaurants, they cleverly gave fast food fans the push they needed to treat themselves.
Viewers were impressed with the smart campaign, with one commenter writing: 'Perfect when you roll off the night train at 7am on a Sunday.'
Another remarked: 'Wish I had a Netherlands McDonald's near me in the USA… The love that goes into Netherlands McDonald's completes the experience'.
Stijn Mentrop-Huliselan, CMO of McDonald'sNetherlands, said: 'McDonald's is all about Good Times.
'We are well known for our distinctive brand assets which are mostly visual. Smell has been proven to be more effective at sparking clear and emotional memories than images.
'With the inclusion of this next sense in our advertising, we found a new way to remind people of Good Times at McDonald's.'
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Culture Craft news portal”。http://bermuda.downmusic.org/html-413f599581.html
Related articles
PHOTOS: At the Pet Gala, fashion goes to the dogs
worldNEW YORK (AP) — They may call it a catwalk, but the Pet Gala is the dogs’ time to shine.Designer Ant ...
【world】
Read moreFamily tree reveals Taylor Swift is a descendant of French King Louis XIV
worldWith her record-breaking success and unparalleled fan base, you won't have to go far to hear Taylor ...
【world】
Read moreShameless taxi driver who boasted to his passengers about being pulled over for speeding
worldA speeding taxi driver who killed a pedestrian just 16 minutes after being let off with a warning by ...
【world】
Read more
Popular articles
- Election 2024: Biden and the Democrats raised far less in April than Trump and the GOP
- Diane Kruger exudes modern elegance in off
- Beyonce added to French dictionary with publication listing her as 'American singer of R&B and pop'
- Gypsy Rose Blanchard, 32, shows off new nose after undergoing plastic surgery
- Tigers starter Olson leaves game against Royals after being struck by line drive
- Bayern left back Guerreiro sustains injury before Real Madrid in Champions League semifinal
Latest articles
Progressive prosecutor in Portland, Oregon, seeks to fend off tough
Britney Spears' sister Jamie Lynn Spears isn't bothered by Toxic singer branding her a 'b***h
Kentucky Derby 2024: Eyes on early favorites Fierceness, Sierra Leone
IOC imposes 15
Politically motivated crimes in Germany reached their highest level in 2023 since tracking began
Drew Barrymore unveils new fashion collaboration with Justin Bieber's Drew House brand
LINKS
- DAILY MAIL COMMENT: Labour runs out of ammo on defence
- Imelda Staunton reveals The Crown's final episode had to be re
- The surprising foods that cause foul
- Princess Charlotte's adorable talent that makes her mother Kate Middleton 'very happy'
- AP PHOTOS: Russian kids ride sticks with a horse's head in hobby horsing competition
- Hybrid rice market expands in Asia
- Lightning and Islanders searching for answers to rebound from 2
- Mead hits 1st homer of the season and Rays beat Tigers 7
- Peter Andre reveals TWO names are 'in the running' for his newborn daughter as legal deadline looms
- The Latest